7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
8 pages., Article # 4FEA2, via online journal., Elected officials, an audience essential to the relevance and funding of Extension, may lack knowledge of Extension's capacity to engage with them in solving local problems, building consensus, and improving strategic planning or governance. They may not consider that by collaborating with locally knowledgeable Extension professionals, they also gain access to broader university resources that can assist them in understanding community needs and obtaining relevant evidence-based recommendations. We describe how Extension and county officials and personnel implemented utilization-focused evaluation to inform county strategic planning,
budgeting, and governance, leading to continuous process improvement for the county and increased support for and understanding of Extension.
