Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-07-01
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11751
Notes:
Food Marketing Institute, Arlington, Virginia. 3 pages., Author notes increases in online food shopping during the COVID-19 pandemic, adding that it brings higher consumer expectations for transparency, compared with in-store shopping. Summarizes results of a mid-March national consumer survey. The report found that 69% of omnichannel shoppers - those who buy both online and in-store - want more information about a product when shopping online compared to in phsical tores.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08944
Notes:
Page 2 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of an agricultural extension study at the University of Massachusetts, Amherst. N.D. 8 pages.
2 pages., Research summary online via the North American Association for Environmental Education., This study involved journalists who participated in science journalism training at the University of Rhode Island's Institute for Marine and Environmental Reporting between 1999 and 2015. Researchers collected data on the effectiveness of such training by surveying 111 participating journalists about their perceptions of the training. Researchers also analyzed the content of stories published by 20 journalists before and after they participated in a week-long immersion workshop. "Results showed a number of small but positive effects..." Journalists who participated found interpersonal interactions with scientists to be the most valuable tool for their science reporting.