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    Start Over Format Paper Subject Term economics of information Subject Term social media Within Last x Years within 10 Years

    1. Consumer attention, engagement and market shares: evidence from the carbonated soft drinks market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liu, Yizao (author) and Rui, Huaxia (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02716
    Notes:
    Paper presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 14 pages.

    2. Exploring the effect of chief executive social media engagement on agricultural commodity prices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benavidez, Justin R. (author), Ribera, Luis A. (author), and Thayer, Anastasia (author)
    Format:
    Paper
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11717
    Notes:
    Paper presented at the 2020 Agricultural and Applied Economics Association Annual Meeting, Kansas City, Missouri, July 26-28, 2020. 20 pages., Authors assessed the impact of tweets by U.S. President Donald Trump on agricultural commodity prices during the trade war with China. Results indicated tht days with high counts of tweets with keywords associated with the 2018-2019 trade war led to statistically significant structural breaks in the price series for hogs, corn, cotton, and soybeans.

    3. The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yao, Becatien (author), Shanoyan, Aleksan (author), and Peterson, Hikaru Hanawa (author)
    Format:
    Paper
    Publication Date:
    2017-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09877
    Notes:
    Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.