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    31. The most important food labels among online shoppers when shopping for fresh produce

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gumirakiza, Jean D. (author) and VanZee, Sarah M. (author)
    Format:
    Paper
    Publication Date:
    2018-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10412
    Notes:
    Paper presented at the 2018 Southern Agricultural Economics Association annual meeting in Jacksonville, Florida, February 2-6, 2018. 9 pages.

    32. U. S. and Canadian consumer perception of local and organic terminology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Benjamin L. (author), Khachatryan, Hayk (author), Behe, Bridget K. (author), Dennis, Jennifer (author), and Hall, Charles (author)
    Format:
    Paper
    Publication Date:
    2014
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02708
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    17(2) : 21-40

    33. Wine marketing: consumer persuasion through the region of origin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Latusi, Sabrina (author), Zerbini, Cristina (author), Maestripieri, Silvia (author), and Luceri, Beatrice (author)
    Format:
    Paper
    Publication Date:
    2017
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
    Notes:
    12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.