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2. Australian adults' knowledge of Australian agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Worsley, Anthony (author), Wang, Wei (author), and Ridley, Stacey (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Australia: Emerald Group Publishing Ltd., Bingley, UK.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08125
- Journal Title:
- British Food Journal
- Journal Title Details:
- 117 (1): 400-411
3. Communicating food safety via the social media: the role of knowledge and emotions on risk perception and prevention
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mou, Yi (author) and Lin, Carolyn A. (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06463
- Journal Title:
- Science Communication
- Journal Title Details:
- 36(5) : 593-616
4. How technology features influence public response to new agrifood technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ronteltap, Amber (author), Reinders, Machiel, J. (author), Van Dijk, Suzanne M. (author), Heijting, Sanne (author), Van der Lans, Ivo A. (author), and Lotz, Lambertus A. P. (author)
- Format:
- Journal article
- Publication Date:
- 2016-08
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10266
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(4) : 643-672
- Notes:
- 30 pages., Via online journal., New agrifood technologies are often difficult to grasp for the public, which may lead to resistance or even rejection. Insight into which technology features determine public acceptability of the technology could offer guidelines for responsible technology development. This paper systematically assesses the relative importance of specific technology features for consumer response in the agrifood domain in two consecutive studies. Prominent technology features were selected from expert judgment and literature. The effects of these features on consumer evaluation were tested in a consumer study (n = 745). Fictitious technologies were used to avoid any uncontrollable contextual influences that existing new technologies may evoke. Results show that technologies that were seen as more natural and newer were perceived less risky, more beneficial, and were evaluated more positively. Technologies applied to food were judged to be more beneficial, but also more risky than those applied to non-food. Technologies used in the production process were perceived to be less risky and evaluated more positively than those used in the product. Technologies owned by the market leader were perceived to be more beneficial, and evaluated more positively than those that were freely available. In a next study (n = 440), effects of the technology features on consumer response were tested for existing new agrifood technologies. This study replicated the results for perceived naturalness, perceived newness, and place in the production process where the technology is applied. However, in contrast to the first study, we did not find an effect of application area (food versus non-food) and technology ownership.
5. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abrams, Katie M. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06429
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(3) : 21-36
6. Maintaining trust and credibility in a continuously evolving organic food system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thorsø, Martin Hvarregaard (author) and Department of Agroecology, Aarhus University, TjeleDenmark
- Format:
- Journal article
- Publication Date:
- 2015-08
- Published:
- Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10269
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 28(4) : 767-787
- Notes:
- 21 pages., Credibility is particularly important in organic food systems because there are only marginal visual and sensorial differences between organic and conventionally produced products, requiring consumers to trust in producers’ quality claims. In this article I explore what challenges the credibility of organic food systems and I explore how credibility of organic food systems can be maintained, using the Danish organic food system as a case study. The question is increasingly relevant as the sale of organic food is growing in Denmark as well as globally, and consumers’ expectations of organics continuously evolve. The inquiry is threefold, first I outline a conceptual framework for understanding trust and credibility in the food system, secondly I explore the developments in Danish organic food systems and thirdly discuss the challenges and opportunities for maintaining trust in the Danish organic food system. In the analysis I indicate eight key challenges: (1) unrealistic expectations, (2) blind trust and little motivation for extending their knowledge, (3) consumers assess the overall credibility of organic products, (4) ambitious ethical principles, (5) new consumer groups introduce new expectations, (6) frozen requirements in a changing world, (7) growing imports and labelling and (8) multiple versions of organics and the diversity is growing, as well as four aspects which may maintain the credibility of organics if implemented: (1) coordinate expectations, (2) communicate requested information, (3) institutional reform and (4) open communication of pros and cons of organic production.
7. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(4) : 17-32
8. No health risks from GMOs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Novella, Steven (author / Yale University School of Medicine)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11644
- Journal Title:
- Skeptical Inquirer
- Journal Title Details:
- 38(4)
- Notes:
- 5 pages., Author concludes that "genetic information is easy to portray as a new and scary technology, but fearmongering is largely based on misinformation, a misunderstanding of evolution and our place in the natural world, and vague fears of contamination. In reality, GMO safety testing is extensive and has not uncovered any safety concerns for current GMOs. There are other issues with GMOs that are worth discussing, but fears of adverse health effects are not legitimate." Cites a review of research ty the European Commission in 2010: "The main conclusion to be drawn from the efforts of more than 130 research projects, covering a period of more than 25 years of research and involving more than 500 independent research groups, is that biotechnology, and in particular GMOs, are not per se more risky than e.g. conventional plant breeding technologies."
9. The effects of online video on consumers’ attitudes toward local food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida Iowa State University
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
10. The importance of the public acceptance theory in determining the success of the vertical farming projects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kalantari, Fatemeh (author), Tahir, Osman Mohd (author), Akbari Joni, Rahele (author), and Aminuldin, Nur Azemah (author)
- Format:
- Journal article
- Publication Date:
- 2018-03
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10856
- Journal Title:
- Management Research and Practice
- Journal Title Details:
- 10(1) : 5-16
- Notes:
- Via UIUC online collection., "Existing empirical studies mostly focus on the construction technology or the agricultural technique of Vertical Farming. So far, no research addressed the factors contributing to the acceptance or rejection of Vertical Farming. ... A comprehensive literature reviewed on public acceptance of Vertical Farming in relation to the food security." ... "Public perception will be a key factor predicting the success of a project."