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    2. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    3. Annual events keep broadcasters busy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nash, Erin (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 50, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.

    4. Bridging the gap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Karen (author)
    Format:
    Journal article
    Publication Date:
    2018-09
    Published:
    USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09942
    Journal Title:
    Communique
    Notes:
    2 pages.

    5. But first...let's take a selfie: photo booth promotes social media exposure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2016-05
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07070
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 11
    Notes:
    Award-winning entry in the 2015 CCA Communications Contest.

    10. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.