2 pages., Posted online February 12, 2020., Brief news item announces that during December farm broadcaster Orion Samuelson (WGN Radio, Chicago, IL, and "This Week in Agri-Business" television program) marked his 45th year of doing a live year-end TV-radio interview with the U.S. Secretary of Agriculture. It was conducted, as traditionally, in the office of the USDA Secretary in Washington, D.C.
2 pages., Via online from publisher., Farm broadcaster and general manager describes information challenges and how he is adjusting farm reporting activities during restrictions caused by the current COVID-19 pandemic.
Online from publication. 2 pages., Features agricultural broadcaster Gale Cunningham, president-elect of the National Association of Farm Broadcasting (NAFB), and his wife Beth at the occasion of their 50th wedding anniversary.
11 pages., In 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.
3 pages., Describes how he and his associates at Radio Oklahoma Network are adjusting their farm reporting activities during restrictions caused by the current COVID-19 pandemic.
3 pages., Online from publisher., Farm broadcaster describes how he and his associate are adjusting farm reporting activities during restrictions caused by the current COVID-19 pandemic.
3 pages., Online via publisher., Describes how she and her associates are adjusting their farm reporting activities to report remotely during restrictions caused by the current COVID-19 pandemic. Cites challenges of reporting on economic and social impacts with which farm families are dealing.
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.
