Format: Journal article / Publication Year: 2015 / Within Last x Years: within 10 Years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Homburg, Christain (author), Ehm, Laura (author), and Artz, Martin (author)
Format:: Journal article
Publication Date:: 2015-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06890
Journal Title:: Journal of Marketing Research
Journal Title Details:: 52(5) : 629-641

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mello, Susan (author)
Format:: Journal article
Publication Date:: 2015-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07021
Journal Title:: Health Communication
Journal Title Details:: 30(12) : 1245-1255

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bourk, Michael (author), Rock, Jennifer (author), and Davis, Lloyd S. (author)
Format:: Journal article
Publication Date:: 2015-10-01
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09802
Journal Title:: Environmental Communication
Journal Title Details:: 11(6) : 821-839

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Newell, Robert (author) and Dale, Ann (author)
Format:: Journal article
Publication Date:: 2015-01-15
Published:: International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08447
Journal Title:: Environmental Communication
Journal Title Details:: 9 (2): 208-227

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mickey, Bill (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11261
Journal Title:: Folio
Notes:: October 1 issue via online issue. 3 pages., The Beekman 1802 Almanac will feature "a curated collection of farm-to-page content - gift ideas, country cooking recipes, entertaining and gardening tips and so on - inspired by 19th century-style almanacs."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sheedy, Larry (author)
Format:: Journal article
Publication Date:: 2015-12
Published:: Ireland
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11792
Journal Title:: Irish Farmers Monthly
Journal Title Details:: : 76-77
Notes:: Online from the publication., Tribute to a founder member of the Guild of Agricultural Journalists and winner of the first all-Ireland agricultural journalism award.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee Jenni, Grace D. (author), Peterson, M. Nils (author), Jameson, Jessica Katz (author), and Cubbage, Fred W. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07035
Journal Title:: Journal of Public Relations Research
Journal Title Details:: 27(4) : 353-369

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
Format:: Journal article
Publication Date:: 2015-12-01
Published:: United States: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
Journal Title:: Journal of Marketing Research
Journal Title Details:: Vol. 55 Issue 4
Notes:: 15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horne, Suzie (author)
Format:: Journal article
Publication Date:: 2015-05-15
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06170
Journal Title:: Farmers Weekly
Journal Title Details:: Issue 1010
Notes:: Retrieved online via UI Library electronic subscription on Ebscohost.com. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tadesse, Getaw (author) and Bahiigwa, Godfrey (author)
Format:: Journal article
Publication Date:: 2015
Published:: Ethiopia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06185
Journal Title:: World Development
Journal Title Details:: 68 : 296-307

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