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2. Communicating about undocumented immigration issues: Is your target audience bilingual?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Lamm, Alexa J. (author), and Rumble, Joy N. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08980
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 46-58
3. Consumers' Evaluations of Genetically Modified Food Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
4. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
5. Eating animals: the influence of food-based narratives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spolarich, Gillian (author), Ruth-McSwain, Amanda (author), and Lundy, Lisa K. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09219
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(1) Article 4
- Notes:
- College student reactions to a book of that title.
6. Exploring perspectives of students studying communication toward media access and use: a Q methodological study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Riggs, Angel (author), Montgomery, Diane (author), and Blackwell, Cindy (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08659
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(1) : 69-84
7. Fairgoers’ attitudes toward youth livestock exhibits at the California State Fair
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson-McCoon, Krista (author), Cartmell, Dwayne (author), and Terry, Robert Jr. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10233
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(3)
- Notes:
- 13 pages., Via online journal., Developing public and policy maker understanding of agriculture and natural resources is a national research priority of the American Association for Agricultural Education. Because of cultural and geographic distancing from agriculture, consumers' ability to obtain firsthand knowledge of agriculture may be limited to a handful of experiences including local, county, and state fairs. As such, agriculturalists' opportunities to communicate with the public about production agriculture may be limited to these experiences. Youth livestock exhibitors fill a gap in the agricultural education system. While a body of research exists about agricultural literacy among youth and adult groups, few studies exist concerning the impact of youth livestock show exhibits upon fairgoers. This study employed a survey research method using semantic differential scales with a then-now approach. Fairgoers, who had been through the youth livestock exhibits at the California State Fair, were asked about their attitudes toward the exhibits. Findings led to the conclusion viewing livestock exhibits and interacting with youth exhibitors resulted in fairgoers having more positive attitudes toward animal agriculture. Interaction between fairgoers and livestock exhibits should be encouraged and exhibitors should be prepared to view interactions with fairgoers as opportunities to educate about agriculture.
8. Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Lundy, Lisa K. (author), Martin, Brittany (author), Anderson, Sandra (author), and University of Florida
- Format:
- Journal article
- Publication Date:
- 2018-02-13
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10168
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 14 pages, via online journal, Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.
9. Hemp There it Is: Examining Consumers’ Attitudes Toward the Revitalization of Hemp as an Agricultural Commodity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rampold, Shelli D. (author), Brym, Zachary (author), Kandzer, Michaela (author), and Baker, Laurie (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12423
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105 Issue 4
- Notes:
- 20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.
10. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.
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