Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07708
Notes:
News release from Rhea+Kaiser, Naperville, Illinois, online via AgriMarketing Weekly. 2 pages., To agri-marketers: Don't mess with farmers' relationship with, and trust of, the agricultural media.