Format: Commentary / Publication Year: 2020 / Subject Term: media effectiveness / Within Last x Years: within 10 Years

Start Over Format Commentary Publication Year 2020 Subject Term media effectiveness Within Last x Years within 10 Years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young-Puyear, Cyndi (author)
Format:: Commentary
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11662
Journal Title:: Illinois Agri News
Journal Title Details:: 43(11) : A4
Notes:: 1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Osborn, Jim (author / Boelte-Hall)
Format:: Commentary
Publication Date:: 2020-09
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11782
Journal Title:: AAEA ByLine
Notes:: Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.

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