Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
International: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11532
Notes:
3 pages., Online via publisher website., Article from the non-profit organization, Two Sides North America. It reported progress in a campaign to stop organizations from making misleading anti-print and anti-paper claims in their customer communications. It included findings of an international survey among more than 10,000 consumers assessing their document-storing preferences and attitudes about print versus digital communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11226
Notes:
Via online Better News. 7 pages., Describes how the Sacramento Bee newspaper experimented with serving specific audiences for food stories in an effort to grow digital subscriptions. "The sprint terminology is borrowed from developers. We liked it because it allowed us to learn and get results quickly. If we failed, that was fine. If we found success, we kept going." Sprint efforts run from six to eight weeks. A drafted plan includes the strategy and tactics used to achieve SMART goals (SMART standing for specific, measurable, aggressive yet achievable, relevant and time-bound.) Team members measure "obsessively," meeting every week to discuss results and build new story plans. In a reported sprint example, digital subscriptions increased by more than 50 percent in 2018.
5 pages., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.
