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    Start Over Subject Term information issues Journal Title AAEA ByLine Within Last x Years within 10 Years Within Last x Years within 5 Years

    1. Never put these 5 things in your copy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, Debra (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Agricultural Communicators Network, LaGrange, Georgia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11349
    Journal Title:
    AAEA ByLine
    Notes:
    Online via e-newsletter of February 19, 2020. 4 pages., Author identifies five common pitfalls among writers, especially young writers.

    2. Pandemic? Direct mail works!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Osborn, Jim (author / Boelte-Hall)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11782
    Journal Title:
    AAEA ByLine
    Notes:
    Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.