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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Paquette, Michael (author), Sommerfeldt, Erich J. (author), and Kent, Michael L. (author)
Format:
Journal article
Publication Date:
2015
Published:
Bolivia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06814
Journal Title:
Public Relations Review
Journal Title Details:
41 : 30-39
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Charlebois, Sylvain (author) and Van Acker, Rene (author)
Format:
Online journal article
Publication Date:
2015
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10864
Journal Title:
Public Relations Review
Journal Title Details:
42(1): 223-225
Notes:
3 pages., via online journal, This study is motivated by the importance of communication with societal stakeholders when food is involved. This case adopts an internal view of Monsanto's challenge of engaging with consumers and the broader public when discussing biotechnologies and specifically, genetically modified organisms (GMOs). Multiple interviews were conducted at Monsanto's world headquarters in St. Louis, Missouri, to understand the challenges within the organization in terms of their public persona and why and how they want to change it.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kent, Michael L. (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06372
Journal Title:
Public Relations Review
Journal Title Details:
41 : 480-489
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Graham, Melissa W. (author), Avery, Elizabeth J. (author), and Park, Sejin (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06371
Journal Title:
Public Relations Review
Journal Title Details:
41 : 380-394