Connecting media workers and the hospitality industry of the Caribbean with communications professionals in the African-American community is expected to generate powerful synergies, as two productive, professional cultures enrich journalism and public relations in both geographic areas while simultaneously increasing African-American travel to the Caribbean region.
The month's activities organized include a Global Reggae Conference hosted at the University of the West Indies' Mona Campus, featuring musician Gilberto Gil, now Brazil's minister of culture, and a Reggae Film Festival hosted by Jamaica's Ministry of Information and Culture.