14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.
There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems.
Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital.
Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges.
Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems.
The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
International: African Council for Communication Education, Nairobi, Kenya.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12775
Notes:
Chapter 5 in S.T. Kwame Boafo and Nancy A. George (eds.), Communication research in Africa: issues and perspectives. African Council for Communication Education, Nairobi, Kenya. 1992. 161 p.
10 pages., Via online journal., The purpose of this study was to investigate the factors influencing people's participation in the exploitation of water resources for agriculture. The population consists of experts with a B.A. and higher degree employed in various sectors of Agriculture Organization, Water Organization and Research Center of Urmia city. The sample was randomly selected, and the sample size was determined through Kerjice and Morgan table to be 196. This is an applied field study. The survey tool is a structured questionnaire with close-ended question and its validity and reliability is confirmed by experienced professors, and Cronbach's alpha coefficient which indicates the validity of the questionnaire is calculated to be 0.834. The results show that there is a significant relationship among the administrative, social, cultural, educational, economic, ecological, technical, structural and political factors and the importance of people's participation in the exploitation of water resources for agriculture. The results of multiple regression showed that the independent variables explained 66 percent of the dependent variable variance. According to finding in this research these recommendation comments: Improvement and shortening of water transfer networks in order to speed up the transfer of water and reduction of water loss. Government financial support in the agricultural-industrial sector in order to use new technologies. Preventing economic, social, environmental and political losses due to Urmia Lake drying. Maintaining the diversity of plants and crops through water management and environmental management and environmental ethics. The role of mass media such as radio and television, the use of other channels of communication in highlighting the importance of optimal water consumption. Government support for farmers to renew or launch pipeline for farms and gardens to prevent water losses, as well as supporting new irrigation methods and repairing old transmission lines. Increasing cooperation between people and society and even the state regarding participation in the optimal use of water resources.
Mingliang Guo (author), Xiangping Jia (author), Jikun Huang (author), Kumar, Krishna (author), Burger, Nicholas E. (author), and Center for Resources, Environment and Food Security, China Agricultural University
center for Chinese Agricultural Policy, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences
RAND
Format:
Journal article
Publication Date:
2015
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10463
8 pages., Via online journal., We collaborate with the Chinese Ministry of Agriculture (MOA) and conduct a randomized controlled trial (RCT) to examine the effects of farmer field schools (FFS) on the knowledge acquisition by farmers in rice production in Anhui, China. The intensification of China’s agricultural production has raised widespread environmental concerns. Lack of advisory services to increase awareness and knowledge has been found to be the primary constraint to improving farming and environmental outcomes. However, training millions of small farmers is a significant challenge. To impart the knowledge of sustainable and low-carbon farm management, the MOA recently piloted a FFS program through its public extension system. A participatory approach to rural advisory services, FFS was initiated by the Food and Agriculture Organization during the late 1980s in Asia, and at present is being practiced in more than 90 developing countries. However, the effectiveness of the FFS program has not been conclusively demonstrated, and the results of previous impact evaluations have varied greatly according to evaluation methods. A major drawback of previous studies has been selective participation in the program, leading to biased estimates of program effects. We use an RCT to overcome these problems. The results are heterogeneous: FFS effectively improved farmers’ knowledge of pest management and agro-environment; however, we find no effects on nutrient management and cultivation knowledge. Furthermore, the effects were smaller for female and old participants. Being a “best-design” approach of agricultural extension initiated by FAO, FFS faces challenges to be “best-fit” in China, where urbanization and agricultural transformation are emerging.
