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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term advertising Subject Term broadcasting Subject Term radio programs

    1. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
    Journal Title:
    Agricultural History
    Journal Title Details:
    80(1) : 1-16
    Notes:
    Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

    5. Farm broadcasters are faring better than farm operators : strong chemical and animal health product business, shift from print help (farm broadcast '85, the advertiser)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04753
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    32(26) : A22-A30
    Notes:
    See C04751 for original

    7. Making radio work for you: a handbook for extension agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maclaurin, W. (author)
    Format:
    Handbook
    Publication Date:
    1952-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01883
    Notes:
    #1253, Harold Swanson Collection, Washington, D.C.: Cooperative Extension Service, U.S. Department of Agriculture, 1952. 24 p. (Agriculture Handbook 42)