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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
International Food Information Council Foundation, Washington, D.C.
Format:
Abstract
Publication Date:
2009-05-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29140
Notes:
6 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Salmon, Charles T. (author), Greenberg, Bradley S. (author), Rosaen, Sarah F. (author), Worrell, Tracy R. (author), and Volkman, Julie E. (author)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36409
Journal Title:
Health Communication
Journal Title Details:
24(4) : 295-303
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vlachvei, A. (author), Notta, O. (author), and Ananiadis, I. (author)
Format:
Journal article
Publication Date:
2009
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36119
Journal Title:
British Food Journal
Journal Title Details:
111(7) : 686-698
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Westover, Michael Lea (author) and Randle, Quint (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:
Journal of Promotion Management
Journal Title Details:
15 : 57-73
Notes:
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thomas, Arthur M. (author) and Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
38(3) : 431-444
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaine, Geoff (author), Hill, Megan (author), and Rowbottom, Ben (author)
Format:
Journal article
Publication Date:
2009
Published:
Australia: Australasian Farm Business Management Network.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30017
Journal Title:
Extension Farming Systems Journal
Journal Title Details:
5(1) : 63-72
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Barrena, Ramo (author) and Sanchez, Mercedes (author)
Format:
Journal article
Publication Date:
2009-11
Published:
Spain
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29923
Journal Title:
Psychology and Marketing
Journal Title Details:
26(11) : 1002-1030