Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
Notes:
From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24782
Notes:
Meatingplace.com via Food Safety Network, University of Guelph, Ontario, Canada. 2 pages., Calls for efforts to educate the media and public about the how and why of reproductive cloning.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24237
Notes:
From the New York Times via Food Safety Network. 1 page., Cites examples of cooperation between the Environmental Defense Fund and private firms in the food industry, chemical industry and others.
Five core values cited: respect for each discussion partner, context sensitivity, respect for arguments including emotions, shared picture of the situation and relating theory to practice.
ACDC has abstract, Findings reveal that consumer interest is generally low for traceability, moderate for origin and high for direct indications of quality like a quality guarantee seal or expiration date.