Rhoades, Emily B. (author / University of Florida) and University of Florida
Format:
Paper
Publication Date:
2004-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21024
Notes:
Presented at the annual conference of Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.
Features relationship marketing program of Pioneer Hi-Bred International - training and professional development of sales force, web site and magazine for growers.