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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 1981 Subject Term advertising Subject Term campaigns

    4. Do commodity promotion programs work?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schaffner, T.P. (author / National Livestock and Meat Board) and National Livestock and Meat Board
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01035
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 32, 34
    Notes:
    AgComm Teaching

    5. Kitchen table interview: Grant Neds

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harper, Larry (author)
    Format:
    Journal article
    Publication Date:
    1981-03-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09621
    Journal Title:
    Missouri Ruralist
    Notes:
    Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.