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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term identity Journal Title Journal of Development Communication

    1. A positive deviance inquiry on effective communicative practices of rural Indian women entrepreneurs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jain, Pallavi (author), Sachdev, Anu (author), Singhal, Arvind (author), Svenkerud, Peer J. (author), and Agarwal, Sakshi (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11912
    Journal Title:
    Journal of Development Communication
    Journal Title Details:
    30(1) 10-22
    Notes:
    Online via UI Library electronic subscription., Authors used the Positive Deviance approach to identify the effective communication practices of rural women entrepreneurs in Uttar Pradesh, India, who succeed against overwhelming odds. A variety of participatory processes and liberating structures - improv theater, personal storytelling, discovery and action dialogues, and card-sorting games - were used to identify the highly uncommon practices of these entrepreneurs.

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