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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cartmell, D. Dwayne II (author) and Naile, Traci L. (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36685
Journal Title:
Journal of Applied Communications
Journal Title Details:
93(1-2) : 45-57
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Haller, Leigha (author), Specht, Annie R. (author), Buck, Emily R. (author), and The Ohio State University
Format:
Online journal article
Publication Date:
2019-11
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11026
Journal Title:
Journal of Applied Communications
Journal Title Details:
103(4)
Notes:
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Evans, J. (author) and Banning, S. (author)
Format:
Journal article
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15869
Journal Title:
Journal of Applied Communications
Journal Title Details:
85 (2) : 21-38
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21736
Journal Title:
Journal of Applied Communications
Journal Title Details:
88(2) : 7-20
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani, Tracy A. (author) and Cannon, Karen J. (author)
Format:
Journal article
Publication Date:
2011
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00005
Journal Title:
Journal of Applied Communications
Journal Title Details:
95(1) : 6-21
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author) and Abrams, Katie (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36676
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 22-34
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani, Tracy (author) and Lundy, Lisa K. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21738
Journal Title:
Journal of Applied Communications
Journal Title Details:
88(2) : 37-49
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Telg, Ricky (author), Ruth, Amanda (author), and Eubanks, Emily E. (author)
Format:
Journal article
Publication Date:
2005
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23764
Journal Title:
Journal of Applied Communications
Journal Title Details:
89(4) 39-54
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rutherford, Tracy (author) and White, Judith M. (author)
Format:
journal articles
Publication Date:
2012
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00841
Journal Title:
Journal of Applied Communications
Journal Title Details:
96(3) : 88-104
Notes:
Online via open access.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rutherford, Tracy (author) and White, Judith McIntosh (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36679
Journal Title:
Journal of Applied Communications
Journal Title Details:
93(3-4) : 15-31