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2. Change and the agricultural communicator : electronic dissemination of extension information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beck, Howard W. (author), Cilley, Mary L. (author), and Beck: Department of Agricultural Engineering, University of Florida; Cilley: Department of Agricultural Education and Communication, University of Florida
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07854
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (1) : 1-10
- Notes:
- James F. Evans Collection, Agricultural communicators are accustomed to acting as change agents. Now communicators face the challenge of dealing with technological changes that are reshaping their own profession. A case history is presented of electronic delivery of Extension information at the University of Florida's Institute of Food and Agricultural Sciences (IFAS). This paper examines the role of the technical communicator within an evolving framework of institutional change. It is seen that tasks traditionally performed by editors and artists are in one sense unchanged, although they are now performed by computers. However, there are new opportunities for communicators, especially in the areas of user interface design and knowledge management, that are made possible by the new computer medium.
3. Communications methods used by agricultural extension agents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bouare, Dasse' (author), Bowen, Blannie E. (author), and Bouare: Agricultural Extension Agent, Republic of Mali, West Africa; Bowen: Rumberger Professor of Agriculture, Department of Agricultural and Extension Education, Pennsylvania State University, University Park, PA
- Format:
- Journal article
- Publication Date:
- 1990
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04137
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 74 (1) : 1-7
- Notes:
- James F. Evans Collection
4. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
5. Concerns affecting computer usage by county extension educators in Florida
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruppert, Kathleen C. (author) and Stewart, Arlene Z. (author)
- Format:
- Journal article
- Publication Date:
- 1997
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23780
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 81(3) : 3-12
6. Designing inservice education for extension personnel: the role of learning styles in computer training programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gamon, Julia (author) and Park, Sung-Youl (author)
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23783
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 80(4) : 15-24
7. Diffusion of agricultural health and safety information: a two part study of Oklahoma farmers and extension agricultural engineers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oskam, Judy B. (author / School of Mass Communications at Texas Tech University)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08449
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (1) : 13-25
- Notes:
- search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
8. Disseminating crop variety trial results via agricultural newspaper supplements
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (2) : 15-23
- Notes:
- search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
9. Editor preferences for the use of scientific information in livestock publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cartmell, D. Dwayne II (author) and Naile, Traci L. (author)
- Format:
- Journal article
- Publication Date:
- 2009
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36685
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 93(1-2) : 45-57
10. Educational methods used and subject matter areas delivered by extension agents in South Karnataka, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Radhakrishna, Rama (author), Veerabhadraiah, V. (author), and Radhakrishna: Department of Agricultural and Extension Education, Pennsylvania State University, University Park, PA; Veerabhadraiah: Division of Agricultural Extension, University of Agricultural Sciences, Bangalore, India
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06377
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 76 (1) : 12-18
- Notes:
- James F. Evans Collection, The primary purpose of this study was to determine the frequency of use of educational methods and subject matter delivered by Extension agents in South Karnataka, India. In addition, the appropriateness of methods used and importance of subject matter delivered was also determined. This study utilized descriptive survey research using all 30 Extension agents employed by the University of Agricultural Sciences, Bangalore, India. A response rate of 83 percent was achieved for the study. The findings indicated that agents used a variety of educational methods to educate farmers. Notable among them were discussion meetings, field visits, farm and home visits, whole farm demonstration, and method demonstration. Crop production, vegetable production, new crop varieties, soil fertility, crop pests, and diseases, etc. were the subject matter areas that agents delivered most often. Agents agreed that methods used by them were most appropriate to educate farmers. Further, the subject matter delivered by agents were what they considered most important. (original)
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