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2. A semiotic analysis of a Texas Cooperative Extension marketing packet
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rutherford, Tracy (author) and Edgar, Leslie (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00322
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 96(1) : 15-28
3. Accessibility regulations and tips for reaching older adults and people with disabilities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Newman, Debby (author) and Prokop, Pam (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26485
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 90(4) : 9-17
4. Adroit accountability or keeping a step ahead
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richardson, John G. (author), Staton, Joy (author), Bateman, Ken (author), and Hutcheson, Clayton E. (author)
- Format:
- Journal article
- Publication Date:
- 2000
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23776
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 84(3) : 20-29
5. Assessment of program delivery to small farmers: fax information center system at satellite locations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McAlister, M. (author), Richardson, J.K. (author), Knight, J. (author), and May, F. (author)
- Format:
- Journal article
- Publication Date:
- 1998
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10065
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 82 (1) : 21-30
6. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
7. Communications challenges in a smaller world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gregory, Robert B. (author), Lilley, Stephen (author), Richardson, John G. (author), and Richardson: Extension Specialist, Educational Programs, and Associate Professor, North Carolina State University, Raleigh, NC; Lilley: Extension Sociology Specialist, and Associate Professor, North Carolina State University, Raleigh, NC; Gregory: Section Head, Visual Communications/Agricultural Communications, North Carolina State University, Raleigh, NC
- Format:
- Journal article
- Publication Date:
- 1990
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04599
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 74 (2) : 14-20
- Notes:
- James F. Evans Collection
8. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
9. Computer applications in extension water quality programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Makuch, Joseph R. (author), Robillard, Paul D. (author), and Department of Agricultural and Biological Engineering, Pennsylvania State University, University Park, PA; Department of Agricultural and Biological Engineering, Pennsylvania State University, University Park, PA
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06379
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 76 (1) : 24-30
- Notes:
- James F. Evans Collection, Cooperative Extension was established as an educational and problem-solving institution in 1914. Since that time, the tools of instructional technology have changed substantially. Cooperative Extension needs to use current and emerging technologies that will permit it to operate in an efficient and effective manner. The computer is a technological tool that offers many opportunities for improving the delivery of Extension programs. The Department of Agricultural and Biological Engineering at Penn State is exploring several ways of using computers to enhance Extension programs in water quality. This article describes four applications of computer technology designed to address the information-age needs of Extension agents and clientele. (author)
10. Developing and communicating effective program success stories for enhanced accountability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richardson, John G. (author)
- Format:
- Journal article
- Publication Date:
- 1999-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10697
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- <83 (4): 7-22>
- Notes:
- Abstract Only