1. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Cheong, Yunjae (author) and Kim, Kihan (author) Format: Journal article Publication Date: 2011-02 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496 Journal Title: Journal of Applied Communication Research Journal Title Details: 39(1) : 55-74