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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term advertising Subject Term consumers Journal Title American Journal of Agricultural Economics

    2. Optimal advertising signals in the Florida citrus industry : a research application

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hochman, Ethan (author), Regev, Uri (author), and Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    1974-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05454
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    56 : 697-705
    Notes:
    Evans, AgComm teaching

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