Goss, G.W. (author / Director, Agricultural Communications, Pennsylvania State University)
Format:
Report
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10717
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 15 pages., Report about the author's approach to leadership of an agricultural communications unit in a land grant university. Includes resources about workload, prioritization, and evaluation of personnel and programming.
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07398
Notes:
INTERPAKS, Mimeographed, 1984. Washington, D.C.: Agricultural Sector, Eastern and Western African Projects, World Bank. 28 p., Summarizes the papers presented at the African Workshop on Extension and Research. Topics discussed include the role of agricultural extension in sub-Saharan Africa, issues concerning current methodologies, and approaches to extension and research-extension linkages. The final section presents an overview of individual country experiences with extension. The countries represented were Kenya, Zambia, Nigeria, Malawi, Somalia, and Zimbabwe.
Gross, J.G. (author), Mowrer, J.L. (author), and Department of Extension Education, College of Agriculture, University of Missouri, Columbia; Department of Extension Education, College of Agriculture, University of Missouri, Columbia
Format:
Report
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01184
Notes:
James F. Evans Collection, Columbia, MI : Agricultural Experiment Station, University of Missouri, 1984. 12 p.
