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    Start Over You searched for: Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Format Journal article Remove constraint Format: Journal article Subject Term message content Remove constraint Subject Term: message content Journal Title Public Relations Tips for Dairymen Remove constraint Journal Title: Public Relations Tips for Dairymen

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    1. Accentuating the positive will help eliminate or devalue the negative

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    2. Ask yourself - what do you expect people to do as a result of your P.R. program?

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    3. Communications and attitude studies offer helpful ideas for your planning

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    4. Dairymen should work to make a good thing better through positive thinking and action

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    5. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

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    6. For best results, define carefully what reaction you expect from your audience

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    7. Heart disease developments require careful interpretation to avoid misunderstanding

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    8. Ignorance about causes of heart disease will continue to pose problems for food industries

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    9. Let's take action to reach teen-age girls with a strong milk message

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    10. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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