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2. Agriculture sector weathers economic storm
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morrison, Mary E. (author)
- Format:
- Journal Article
- Publication Date:
- 2009-11-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30286
- Journal Title:
- B to B
- Journal Title Details:
- 94(15) : 12
3. Caring for the Land: Women, Food, and Agriculture Network
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oehlerts, Beth (author)
- Format:
- Journal Article
- Publication Date:
- 2020-09-09
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12094
- Journal Title:
- Journal of Africultural & Food Information
- Journal Title Details:
- Volume 21, 2020 - Issue 3-4
- Notes:
- 7 pgs., In the last couple of decades, nonprofit organizations have worked to advance the voices of American farm women. Using the internet and social media, they advocate for farm women to have a larger voice in local and national agricultural policymaking. The Women, Food and Agriculture Network (WFAN; https://wfan.org/), is one of these nonprofit organizations (Women, Food, and Agriculture Network, 2019b). Based in Iowa, it offers a variety of programs to encourage farm women to continue farming and to consider pursuing elective office for a stronger female voice in American agriculture (Sachs et al., 2016). Historically, the American woman’s contribution to feeding the country and the world has received recognition only during times of national emergency. For example, during World War II, the U. S. Secretary of Agriculture turned to the United States Department of Agriculture (USDA) Extension Service to create a recruitment program for women to assist with food production. As early as April 1943, the U.S. Congress approved funding for The Farm Labor Supply Appropriation Act. The program became known as the Women’s Land Army (WLA; The Farm Labor Supply Appropriation Act of 1943). The program, operational between 1943 and 1947, called on American women to work on abandoned farms during World War II. Lucrative defense-related jobs were luring farmers from their fields, creating a need for farm laborers. The WLA was administered by the USDA and implemented at the state level by the USDA Extension Service. By 1945, one and a half million non-farm women had been recruited for farm jobs, and WLA membership had risen to almost two million women (Rasmussen, 1951, pp. 148–149). During the last decades of the 20th century, social and economic change had encouraged more women, including farm women, to become politically active. It was not until 1978, when the USDA began collecting data on the gender of the principal farm operators (the USDA term to describe the decision-makers), that women’s role in American farming was confirmed with statistics. According to the USDA Census in 2017, women as principal producers on the farm are slowly growing in number (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 52). These numbers also reflect the first time multiple (two or more) primary producers were reported in the USDA Census of Agriculture (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 47).
4. Exploring social media and online communication use by direct-to-consumer agricultural businesses in upstate New York
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weingarten, Katerina (author), Settle, Quisto (author), Harvey, Linnea (author), and Cartmell, Dwayne (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12936
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.
5. Extension needs outreach innovation free from the harms of social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swinton, Jonathan J. (author)
- Format:
- Journal Article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12312
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v.58, n. 2
- Notes:
- 7 Pages, Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.
6. Getting social
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mills, Charli (author)
- Format:
- Journal Article
- Publication Date:
- 2010-05
- Published:
- USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30217
- Journal Title:
- Communique
- Journal Title Details:
- : 12
7. Interaction with customers: the application of social media within the Austrian supply chain for food and beverages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meixner, Oliver (author), Haas, Rainer (author), Moosbrugger, Helmut (author), and Magdits, Philipp (author)
- Format:
- Journal Article
- Publication Date:
- 2013
- Published:
- Austria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06518
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 4(1) : 26-37
- Notes:
- 12 pages.
8. Making your brand interactive
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Heckathorn, Carissa (author / National Cooperative Business Association)
- Format:
- Journal Article
- Publication Date:
- 2010-05
- Published:
- USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30214
- Journal Title:
- Communique
- Journal Title Details:
- : 11
9. New breed of publishers offers marketing services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Maddox, Kate (author)
- Format:
- Journal Article
- Publication Date:
- 2007-02-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30281
- Journal Title:
- B to B
- Journal Title Details:
- 92(2) : 1-2
10. New media takes root with ag pros
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morrison, Mary E. (author)
- Format:
- Journal Article
- Publication Date:
- 2009-11-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30287
- Journal Title:
- B to B
- Journal Title Details:
- 94(15) : 12