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Start Over Collection Agricultural Communications Documentation Center (ACDC) Format Book review Subject Term government policies Journal Title Journal of Marketing

1. Book review of "the theory and measurement of demand" by Henry Schultz

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Waugh, Frederick V. (author) and Beckman, Theodore N. (author)
Format:: Book review
Publication Date:: 1938-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07513
Journal Title:: Journal of Marketing
Journal Title Details:: 3 (3): 299-301