22 pages, While climate change threatens global food security, health, and nutrition outcomes, Africa is more vulnerable because its economies largely depend on rain-fed agriculture. Thus, there is need for agricultural producers in Africa to employ robust adaptive measures that withstand the risks of climate change. However, the success of adaptation measures to climate change primarily depends on the communities’ knowledge or awareness of climate change and its risks. Nonetheless, existing empirical research is still limited to illuminate farmers’ awareness of the climate change problem. This study employs a Bayesian hierarchical logistic model, estimated using Hamiltonian Monte Carlo (HMC) methods, to empirically determine drivers of smallholder farmers’ awareness of climate change and its risks to agriculture in Zambia. The results suggest that on average, 77% of farmers in Zambia are aware of climate change and its risks to agriculture. We find socio-demographics, climate change information sources, climate change adaptive factors, and climate change impact-related shocks as predictors of the expression of climate change awareness. We suggest that farmers should be given all the necessary information about climate change and its risks to agriculture. Most importantly, the drivers identified can assist policymakers to provide the effective extension and advisory services that would enhance the understanding of climate change among farmers in synergy with appropriate farm-level climate-smart agricultural practices.
6 pages, The COVID-19 pandemic has restricted traditional delivery of Extension programs. Our group of Rutgers agricultural agents responded by developing a weekly webinar series to remotely continue agricultural consultations and provide an open forum for farmers. Pandemic-related topics included farm labor, compliance with state executive orders, supply-chain disruptions, livestock processing, farmer assistance programs, and other issues. Participation from 258 farmers, agricultural agencies, and other groups resulted in effective networking and timely delivery of information to the agriculture industry. By using available online tools, we were able to efficiently deliver Extension programming and resources to agricultural producers and industry partners. Our efforts may be informative for others as needs related to the pandemic evolve.
Online from publication. 4 pages., Introduction of the U.S. Food and Drug Administration's proposed rule, called "Requirements for additional traceability records for certain foods." Reporter notes, "The industry has been waiting for this shoe to drop for years."
12 pages, This paper addresses consumer trust in organic food in order to find out which aspects increase and decrease trust and which trust expectations consumers have. The aim is to strengthen consumer trust on the basis of the findings and to develop trust-building measures. To this end, ten focus groups with German consumers were conducted online in February 2021 and evaluated using content analysis. The results show that there is a predominant lack of trust in organic food. This is based in particular on the fact that organic production is often doubted and there are from the consumer’s point of view too many organic labels. This can be attributed not only to a lack of knowledge on the part of consumers, but also to a lack of transparency within the organic sector and in relation to organic food. Results from the consumer's point of view show that the possibility of control, information and transparency are relevant for trust in organic food and the development of knowledge about organic food can positively influence this trust.
Online from publisher., Reports on a first bay-wide effort to protect shorelines from rising water, convening stakeholders to find common ground. Mediator hopes that giving all stakeholders a voice will ensure buy-in, even when talking to each other is optional.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:
Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
18 pages, Concentrated Animal Feeding Operations (CAFOs) are known to have a wide range of negative impacts upon nearby residents and communities. Therefore, the siting of such operations in economically underdeveloped rural communities is an important environmental justice issue. This study explores the environmental conflict that surrounded a proposed CAFO in Bayfield County, Wisconsin. In this struggle, an outside corporation attempted to site a new CAFO in a community that was highly divided on the issue. We draw complementary insights from the environmental justice, stakeholder theory, and rural studies literatures to explain how the opponents of the CAFO were ultimately able to successfully resist the unwanted land use. This theoretical framework treats the formation of environmental inequalities as a process of conflict among diverse parties in which the potentially impacted communities may strongly influence the eventual outcome. Through interviews with key stakeholders and analysis of local and state media sources, we examine the primary points of contention within the local community along with the relative claims making and discursive strategies employed by each side. The findings of this study imply that how rural communities construct their identity and define potential environmental hazards are central to deciding environmental conflicts.
Rodriguez, Lulu (author) and University of Illinois College of Agricultural, Consumer, and Environmental Sciences: Agricultural Communications
Illinois Public Media
Format:
Website
Publication Date:
2019-04-19
Published:
United States: Univeristy of Illinios, Champaign-Urbana, Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10356
20 pages., Online via UI e-subscription, This article centered on the representation of food additives as a matter of key importance to the public's conceptualization of them. Findings from a systematic qualitative study of the magazines of two Belgian consumer organizations revealed that additives were seen as providing no benefits to consumers, for they could be used to reduce the quality of both the ingredients and the production process. They were perceived as a means of deceiving the public, with portrayal of consumers as powerless in the struggle for control over the types and amounts of additives they ingested. In turn, the limitations were seen as a failure of government and scientific institutions to provide the necessary protection.
23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
26 pages, This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little effect on their understanding of nutrition. Another theme emerged when participants provided Biblical references to food or health. “The Body is a Temple” and “gluttony” were the most common Biblical concepts. All participants referred to taste or desirability as the driver of their food selections. Furthermore, most participants claimed habitual gluttony as a personal experience in their lives. This study concluded that subjects employed two modes of “trivializing” as a way of resolving dissonance. Some participants justified their eating habits based on Southern culture, while others explained that their church culture supported unhealthy eating as a means of gathering in fellowship.
Jakku, Emma (author), Taylor, Bruce (author), Fleming, Aysha (author), Mason, Claire (author), Fielke, Simon (author), Sounness, Chris (author), and Thorburn, Peter (author)
Format:
Journal article
Publication Date:
2019-12
Published:
Netherlands: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12272
13 pages, Advances in Smart Farming and Big Data applications have the potential to help agricultural industries meet productivity and sustainability challenges. However, these benefits are unlikely to be realised if the social implications of these technological innovations are not adequately considered by those who promote them. Big Data applications are intrinsically socio-technical; their development and deployment are a product of social interactions between people, institutional and regulatory settings, as well as the technology itself. This paper explores the socio-technical factors and conditions that influence the development of Smart Farming and Big Data applications, using a multi-level perspective on transitions combined with social practice theory. We conducted semi-structured interviews with 26 Australian grain farmers and industry stakeholders to elicit their perspectives on benefits and risks of these changes. The analysis shows that issues related to trust are central concerns for many participants. These include procedural concerns about transparency and distributional concerns about who will benefit from access to and use of "farmers' data". These concerns create scepticism about the value of `smart' technologies amongst some industry stakeholders, especially farmers. It also points to a divergence of expectations and norms between actors and institutions at the regime and niche levels in the emerging transition towards Smart Farming. Bridging this divide will require niche level interventions to enhance the agency of farmers and their local networks in these transactions, and, the cooperative design of new institutions at regime level to facilitate the fair and transparent allocation of risk and benefit in farming data information chains.
10 pages, Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range had the greatest number of online hits in the searches conducted, compared with the other laying hen housing types. Less online discussion surrounded enriched cages, which were found by other methods/researchers to meet many key consumer preferences. These results, in conjunction with insights into net sentiment and words associated with different laying hen housing in online and social media, exemplify how social media listening may complement traditional methods to inform decision-makers regarding agribusiness marketing, food systems, management, and regulation. Employing web-derived data for decision-making within agrifood firms offers the opportunity for actionable insights tailored to individual businesses or products.
13 pages, Agricultural fairs provide one of the last frontiers, and largest stages, for showcasing livestock agriculture to the public. However, public funding, attendance revenue, animal biosecurity, and public health concerns are all aspects worthy of conversation and increased research attention given the interaction between livestock animals and the general public in fair and festival settings. A prominent social media listening and data analytics platform was used to quantify online and social media chatter concerning agricultural fairs during a 27-mo period. A general search for online media referencing agricultural fair keywords was designed; social and online media mentions of agricultural fairs (n = 2,091,350 mentions) were further queried according to their reference to livestock, fair food, or the major agricultural product producing species of dairy and beef cattle (n = 68,900), poultry (n = 39,600), and swine (n = 31,250). Numbers of search results were found to be seasonal and Twitter was the single largest domain for all fair-related results; in contrast, the majority of livestock-related media was generated by news sources rather than from Twitter. On a weekly basis, the percentage of fair livestock mentions with species-specific reference was highly variable ranging from 0% to 86.8% for cattle, 0% to 85.7% for poultry, and 0% to 76.9% for swine. In addition to quantifying total search hits or mentions, the positivity/negativity of the search results was analyzed using natural language processing capabilities. The net sentiment quantified is the total percentage of positive posts minus the percentage of negative posts, which results in a necessarily bounded net sentiment between −100% and +100%. Overall net sentiment associated with mentions of agricultural fairs was positive; the topics garnering the highest positive sentiments were fair food and cattle (both 98% positive). Online discussion pertaining to agricultural fairs and swine was overall positive despite references to swine flu outbreaks. In conclusion, livestock and animal products had positive net sentiment over the time period studied, but there are multiple aspects of agricultural fairs worthy of further investigation and continued vigilance, including zoonotic disease risk and public perceptions of livestock industries.
4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
USA: Upper Midwest Agricultural Safety and Health Center, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12130
Notes:
Online from publisher. 4 pages., Brief identification and description of teaching activities to help learners apply critical thinking skills to demonstrate a deeper understanding of the hazards of agricultural work and prevention measures to take.
Walla, Katherine (author), Kelley, Arden (author), and Cather, Amanda (author)
Format:
Directory
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11417
Notes:
34 pages., Online via Foodtank.com website., Identifies universities, development organizations, foundations, international agricultural research organizations, and others with whom Food Tank partners.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12189
Notes:
Online from AgriMarketing Update. 1 page., "The question in the case is whether the U.S. Constitution permits California to extend its police power beyond its territorial borders by banning the sale of wholesome pork and veal products sold into California unless out-of-state farmers restructure their facilities to meet animal-confinement standards dictated by California."
Online from publisher website. 5 pages., Describes a new Food Trust Consortium , run by IBM, using blockchain technologies to improve food traceability.
37 pages., Online via publisher as a link in the newsletter., Responses to an online compensation survey during 2020 among members of the professional organization.
National Association of Farm Broadcasting (author)
Format:
Directory
Publication Date:
2020
Published:
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12128
Notes:
Printed directory via Jim Evans subscription. 100 pages., Annual membership directory. Contents include Broadcast Council of NAFB, Allied Industry Council, Non-Commercial Broadcast Council, Management and Sales Council, National Industry Sales Rep Firms, Students, Past Presidents, NAFB Hall of Farm, Farm Broadcaster of the Year, Emeritus, Honorary, and other sections.
USA: International Food Information Council Foundation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11194
Notes:
3 pages., IFIC specialists offer five predictions for 2020, guided by findings from surveys among American consumers in an annual Food and Health Survey, 2012-2019.
International: Autogrow Systems Limited and Agritecture LLC
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12004
Notes:
Online in issue of The Packer. 27 pages., This is the second Census to be conducted and ran from July 8 to September 4, 2020. It was promoted through Twitter, LinkedIn, Facebook, Instagram, industry partners and various online media and industry channels. The 371 respondents were from 58 countries with the largest percentage from the United States, India and the United Kingdom. Respondents were growers and small to large businesses. Twenty percent founded their business in 2020.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12122
Notes:
Online from organization. 34 pages., "State of the Plate" research during 2020 indicates that Americans have decreased their fruit and vegetable eating occasions by nearly 10 percent since 2004. Foundation suggests a behavioral framework for a path forward.
Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
6pgs, Diesel prices are at record levels. The prices of dry fertilizer for corn are double what farmers paid last year. Planting progress sits at the slowest pace since 2013, with farm machinery parts on backorder or in short supply. The latest Ag Economy Barometer shows farmers’ concerns seem to be overshadowing current optimism about commodity prices hitting decade-highs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12066
Notes:
Online from publishing organization website. 5 pages., Report of letters sent to companies making questionable COVID-19 claims of treatments, prevention, or cures. Brief descriptions of the 45 disputed claims, ranging from musical medicine to holistic health acupuncture.
2 pages., Posted online February 12, 2020., Brief news item announces that during December farm broadcaster Orion Samuelson (WGN Radio, Chicago, IL, and "This Week in Agri-Business" television program) marked his 45th year of doing a live year-end TV-radio interview with the U.S. Secretary of Agriculture. It was conducted, as traditionally, in the office of the USDA Secretary in Washington, D.C.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11002
Notes:
Online from the United Soybean Board via AgriMarketing Weekly. 2 pages., Summary of survey results reported in "Rural broadband and the American Farmer: Connectivity challenges limit agriculture's economic impact and sustainability." Findings reflected responses from more than 2,000 U.S. primary and secondary farm operators in a combination of online and mail-in surveys.
14 pages, For centuries music has played a vital role in the lives of people, communities, and organizations. This is the same for agricultural and youth organizations like the Future Farmers of America (FFA) and the New Farmers of America (NFA). From the very beginning of these youth groups, music has played an important part in the live’s of members, as well as in chapter, state, and national events. The purpose of this historical research study was to document the history of music within the Future Farmers of America and New Farmers of America youth organizations. Historical research methods were used to gather information for this study. From the beginnings of both the FFA and NFA, local advisors quickly saw the benefit of using music to build leadership, confidence, and esprit de corps among the boys in their organizations. The NFA developed quartet and talent competitions at the state and national levels. Both the FFA and NFA organizations established chorus groups for boys from across the country. The FFA placed more emphasis on state and national bands and orchestras than did the NFA. Song books were published to encourage the inclusion of singing in FFA and NFA events. Official manuals for the organizations included songs and yells that could be used in local chapter activities. Organization leaders saw the benefits of using music to inspire youth to develop their musical and leadership skills. Music has been a key component of the success of both the FFA and NFA organizations.
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
Bir, Courtney (author), Hagerman, Amy (author), Sahs, Roger (author), and Ladd, Brent (author)
Format:
Abstract
Publication Date:
2021-09-01
Published:
United States: Oklahoma State University, Stillwater.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12530
Notes:
98 pages, If you are considering becoming a farmer or rancher in Oklahoma, then you are about to embark on a journey. As with any long trip, your first step is to plan where you will go and how you will get there. The Oklahoma Cooperative Extension Service (OCES) at Oklahoma State University has developed this resource guide to help beginning farmers understand the steps needed to achieve the dream of having their own farm.
The first and most important step you should take in beginning a farm is to carefully
research the property and planned enterprises before investing. Attend educational meetings (such as OSU Extension programs) before properties are purchased. Become acquainted with professionals such as the local Extension Educator–Agriculture, who can help. The OSU Extension website, provides links to county offices, publications and many other resources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12115
Notes:
Online from website of the Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, Arizona. 2 pages., Article cites definitions that include corporate social responsibility (CSR) as a sense of responsibility toward the community and the environment that companies incorporate into their business models. Includes resources that journalists can use to report on CSR. Identifies a source of data about the top 100 companies with the best CSR reputation.
8 pages, Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at all levels of the organization and to manage political and societal pressures resulting from shifting focus friction.
23 pages., via online journal., This article presents a case study of two effective interventions promoting 1% low-fat milk consumption. Developed after extensive formative research and use of the 4Ps marketing mix, the first intervention in 2012, 1% Low-Fat Milk Has Perks!, was a multilevel intervention implemented in the Oklahoma City media market (OKCMM), which covers most of the western portion of the state of Oklahoma. The program evaluation was based on a quasi-experimental comparison-group design that compared milk sales in the OKCMM with the Tulsa media market (TMM) supplemented by a pre- and post-intervention telephone survey of Supplemental Nutrition Assistance Program recipients. The program evaluation revealed that 1% milk sales significantly increased 15% from before to after the intervention ended in the OKCMM compared to a smaller increase in the TMM. In 2014, the second intervention, Choose 1% Milk: A Healthy Family Choice, was implemented statewide using three experimental conditions. The intervention resulted in a 42.9% statewide increase in 1% milk sales from before to after the intervention ended. In this article, we describe the use of the marketing mix in the planning, implementation, and summative evaluation of both interventions, including strategic decisions that provide insight into efforts to influence behavior at the population level.
Online via journal website. 3 pages., "History is repeating itself," according to the research head of an ancestry organization which recently analyzed pandemic ads published decades apart - influenza outbreak (1918) and COVID-19 pandemic (current).
Kearl, Bryant (author / Assistant Professor of Agricultural Journalism, University of Wisconsin) and Assistant Professor of Agricultural Journalism, University of Wisconsin
Format:
Journal article
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04858
3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
22 pages., via online journal., In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from Blue Bell and 68 articles from newspapers. The four crisis response strategies, or postures, used as frames were deny, diminish, rebuild, and bolster. This study also examined sources identified in the articles and the topic areas they discussed. The results indicated Blue Bell’s communication efforts were properly and effectively disseminated through the news media to the public. Blue Bell used accommodative crisis communication postures to restore its reputation. Blue Bell was also commonly found as a source in the news stories, which benefitted the company when communicating about the recall to the public. This study provided an examination of crisis communication strategies and reputation management for organizations related to one specific food recall, which should encourage additional studies of these strategies in food and agricultural industries.
29pgs, This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a fuller understanding of cross-country variation in sustainable consumption. This study employs a means-end chain methodology, using a hard-laddering technique in Pakistan (n = 101) and Finland (n = 193) to collect the data. The key implications are that organic food choice motivations both converge and diverge between these countries and that culturally shaped life goals can be used to enrich their interpretation and advance theory building in further research.
18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
14 Pages, iZindaba Zokudla (IZ) is a multistakeholder engagement project that aims to create opportunities for urban agriculture in a sustainable food system in Johannesburg. IZ implements the Farmers’ Lab, a social lab used as a transitional mechanism in a larger transition to sustainability. To move the South African urban food system to an ecologically sound, economically productive, and socially equitable system, significant stakeholder integration is needed, and the iZindaba Zokudla Farmers’ Lab provides that. This reflective essay presents a history of the project (2013 until now) detailing the project’s creation of an ecosystem based on social labs that facilitate innovation in the food system. Emergent entrepreneurs and others use the social labs and their activities, as well as stakeholder engagement in their enterprise development, and these Labs have created opportunities for applied and other research in the university. This has brought innovation and change to agroecological practice in Johannesburg. This reflective essay article situates IZ within the broader evolutionary change in South Africa and considers how conversations about food lead to the creation of sustainable food systems.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12180
Notes:
Online article via Grist Creative and Water Solutions Network. 3 pages., Describes the history and complexities involved in developing a plan to carry out the largest dam removal in United States history along the Klamath River by 2023. Highlights efforts to bring together various stakeholders in the water management ecosystem.
Australia: Rural Press Limited, North Richmond, New South Wales, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06387
Notes:
The pictorial world of rural Australia. "This book is about the sights of rural Australia: it presents a chronicle of what goes on from the start to end of a typical day beyond the boundaries of the cities where most Australians now live."
4 pages., Online via Directory of Open Access Documents (DOAJ)., In interviews, "...a group of 'conservation-minded' Illinois farmers revealed that while they are not necessarily familiar with the Illinois Nutrient Loss Reduction Strategy (NLRS), they are concerned with nutrient loss and are taking steps to address those concerns." However, authors observed that added efforts may be required to encourage adoption of the best management practices recommended by the strategy. The study also identified information sources farmers trust in making such decisions.
