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2. Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
- Format:
- Online journal article
- Publication Date:
- 2019-09
- Published:
- Springer New York LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 375–393
- Notes:
- 19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.
3. Are consumers willing to pay to reduce food waste?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
- Journal Title:
- Choices
- Journal Title Details:
- 34(1) : 1-7
- Notes:
- Via UI subscription
4. Are social embeddedness associated with food risk perception under media coverage?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhen, Yan (author), Huang, Zu-hui (author), Wang, Yu (author), and Zhou, Jie-hong (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10827
- Journal Title:
- Journal of Integrative Agriculture
- Journal Title Details:
- 18(8): 1804–1819
- Notes:
- 16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
5. Consumer expectations high for sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Research summary
- Publication Date:
- 2020-12-17
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11995
- Journal Title:
- Packer
- Notes:
- Online via subscription. 5 pages., Review of results of survey research among U.S. consumers by Aimpoint Research for The Packer.
6. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
- Journal Title:
- Drovers
- Notes:
- Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
7. Examining the impact of expert voices: communicating the scientific consensus on genetically-modified organisms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landrum, Asheley R. (author), Hallman, William K. (author), and Jamieson, Kathleen Hall (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10695
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 13(1): 51-70
- Notes:
- 21 pages., via online journal., Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s premanipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.
8. Farmers’ Perspective on Agricultural Information Literacy: A Case Study of Jind District, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kumar, Deepak (author) and Devi, Jyoti (author)
- Format:
- journal article
- Publication Date:
- 2020-01
- Published:
- United States: University of Nebraska Press, Lincoln.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12362
- Journal Title:
- Library Philosophy and Practice
- Journal Title Details:
- Winter 2020
- Notes:
- 12 pages., The primary purpose of the present study is to explore the level of information literacy among the farmers with regards to agriculture at the Jind district of Haryana state in India. Survey method with accidental sampling is used, and data were collected from a total number of 52 farmers who lived in the two selected villages by using a self-structured questionnaire. The demographic profile shows male dominancy on agriculture, and the majority of the farmers found literate. Their primary source of income is agriculture (86.54%), and 84.62% of them own the land of fewer than four acres. Rice, wheat, sorghum, cotton, and pearl millet are main crops that the farmers grow in their fields. Agriculture, education, and health are the main areas on which all the farmers need information, and TV & newspapers are found as the primary sources of acquiring the required information. The low price of crop production (M=4.87), lack of electricity in rural areas (M=4.85), and low level of literacy (M=4.73) are significant problems the farmers faced in information searching. However, there is a need to make the farmers aware of the public library and their importance and use, and Krishi Vigyan Kendra (KVK) and their utility.
9. How different consumer groups with distinct basic human values gather, seek and process information on meat topics: the case of the German Animal Welfare initiative
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hirsch, Darya (author), Meyer, Christian H. (author), Massen, Cristina (author), and Terlau, Wiltrud (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11082
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(1) : 100-113
- Notes:
- Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.
10. Maize farmer perception and participation in crop and rainfall index-based insurance program in Benin
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hountondji, Lionel Richardo (author), Tovignan, Silvere D. (author), Kokoye, Senakpon E. (author), and Chabi, Euloge (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Benin
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11319
- Journal Title:
- International Journal of Food and Agricultural Economics
- Journal Title Details:
- 7(4) : 313-327
- Notes:
- Online from AgEconSearch., Authors examined farmers' reluctance to participate and adopt insurance involving climate, crops, and rainfall. They also recommended needed information for farmers about the purpose of such insurance, as well as financial support.