Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: MSU Ph.D files Document Number: D09117
Notes:
Francis C. Byrnes Collection, Adapted from material developed by George Beal and Joe M. Bohlen, Ph.D files, Michigan State University, East Lansing. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:
15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
Cantrell, R. (author), Donohue, George A. (author), Johnson, A. (author), Krile, J. (author), and University of Minnesota}University of Minnesota}University of Minnesota}University of Minnesota
Format:
Paper
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05658
