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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Format Book chapter Subject Term social media Within Last x Years within 5 Years

    1. A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
    Notes:
    See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."

    2. Ethical activism? Food babe, big food, and the online pressure for disclosure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stokes, Ashli Quesinberry (author / University of North Caroline at Charlotte)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10900
    Notes:
    See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.

    3. Seeing through the golden arches: transparency in the digital age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
    Notes:
    See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."

    4. Shifting blame: addressing the Michigan Department of Environmental Quality's complicated ethical responsibility in the Flint water crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bruns, Catherine J. (author / James Madison University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10901
    Notes:
    See also D10895., Pages 171-178 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Author examines the actions, accountability and ethical stance of government agencies in communicating environment risk to citizens in Flint, Michigan.