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12. "Troubled Waters," the Big U and you
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guebert, Alan (author)
- Format:
- unknown
- Publication Date:
- unknown
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30693
13. "Up" your cooperatives communication career
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meshke, Sheryl (author / CCA)
- Format:
- Commentary
- Publication Date:
- unknown
- Published:
- Cooperative Communicators Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19918
- Notes:
- 2 pages
14. "What's the deal with these strange substances in our food?" The representation of food additives by Belgian consumer organizations, 1960-1995
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Degreef, Filip (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11546
- Journal Title:
- Food and Foodways
- Journal Title Details:
- 27(1-2) : 144-163
- Notes:
- 20 pages., Online via UI e-subscription, This article centered on the representation of food additives as a matter of key importance to the public's conceptualization of them. Findings from a systematic qualitative study of the magazines of two Belgian consumer organizations revealed that additives were seen as providing no benefits to consumers, for they could be used to reduce the quality of both the ingredients and the production process. They were perceived as a means of deceiving the public, with portrayal of consumers as powerless in the struggle for control over the types and amounts of additives they ingested. In turn, the limitations were seen as a failure of government and scientific institutions to provide the necessary protection.
15. "You call that meat?" Investigating social media conversations and influencers surrounding cultured meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Rumble, Joy N. (author), Buck, Emily B. (author), and Association for Communication Excellence The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11302
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
16. "You know, the South is a breeding ground for gluttony": a qualitative evaluation of dissonance between Christian beliefs and eating habits
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yarber, Karli S. (author), Miller, Jefferson D. (author), Rucker, Jill (author), and Walsh, Lora (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12937
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 26 pages, This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little effect on their understanding of nutrition. Another theme emerged when participants provided Biblical references to food or health. “The Body is a Temple” and “gluttony” were the most common Biblical concepts. All participants referred to taste or desirability as the driver of their food selections. Furthermore, most participants claimed habitual gluttony as a personal experience in their lives. This study concluded that subjects employed two modes of “trivializing” as a way of resolving dissonance. Some participants justified their eating habits based on Southern culture, while others explained that their church culture supported unhealthy eating as a means of gathering in fellowship.
17. "if they don't tell us what they do with it, why would we trust them?" trust, transparency and benefit-sharing in Smart Farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jakku, Emma (author), Taylor, Bruce (author), Fleming, Aysha (author), Mason, Claire (author), Fielke, Simon (author), Sounness, Chris (author), and Thorburn, Peter (author)
- Format:
- Journal article
- Publication Date:
- 2019-12
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12272
- Journal Title:
- NJAS-WAGENINGEN JOURNAL OF LIFE SCIENCES
- Journal Title Details:
- Vol. 90- 91
- Notes:
- 13 pages, Advances in Smart Farming and Big Data applications have the potential to help agricultural industries meet productivity and sustainability challenges. However, these benefits are unlikely to be realised if the social implications of these technological innovations are not adequately considered by those who promote them. Big Data applications are intrinsically socio-technical; their development and deployment are a product of social interactions between people, institutional and regulatory settings, as well as the technology itself. This paper explores the socio-technical factors and conditions that influence the development of Smart Farming and Big Data applications, using a multi-level perspective on transitions combined with social practice theory. We conducted semi-structured interviews with 26 Australian grain farmers and industry stakeholders to elicit their perspectives on benefits and risks of these changes. The analysis shows that issues related to trust are central concerns for many participants. These include procedural concerns about transparency and distributional concerns about who will benefit from access to and use of "farmers' data". These concerns create scepticism about the value of `smart' technologies amongst some industry stakeholders, especially farmers. It also points to a divergence of expectations and norms between actors and institutions at the regime and niche levels in the emerging transition towards Smart Farming. Bridging this divide will require niche level interventions to enhance the agency of farmers and their local networks in these transactions, and, the cooperative design of new institutions at regime level to facilitate the fair and transparent allocation of risk and benefit in farming data information chains.
18. #Eggs: social and online media-derived perceptions of egg-laying hen housing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Widmar, Nicole (author), Bir, Courtney (author), Wolf, Christopher (author), Lai, John (author), and Liu, Yangxuan (author)
- Format:
- Journal article
- Publication Date:
- 2020-11
- Published:
- United States: Elsevier, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12223
- Journal Title:
- POULTRY SCIENCE
- Journal Title Details:
- Vol 99, issue 11
- Notes:
- 10 pages, Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range had the greatest number of online hits in the searches conducted, compared with the other laying hen housing types. Less online discussion surrounded enriched cages, which were found by other methods/researchers to meet many key consumer preferences. These results, in conjunction with insights into net sentiment and words associated with different laying hen housing in online and social media, exemplify how social media listening may complement traditional methods to inform decision-makers regarding agribusiness marketing, food systems, management, and regulation. Employing web-derived data for decision-making within agrifood firms offers the opportunity for actionable insights tailored to individual businesses or products.
19. #Goingtothefair: a social media listening analysis of agricultural fairs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mahoney, Julie A (author) and Widmar, Nicole J O (author)
- Format:
- Journal article
- Publication Date:
- 2020-07
- Published:
- England: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12230
- Journal Title:
- Translational Animal Science
- Journal Title Details:
- Vol. 4 Issue 3
- Notes:
- 13 pages, Agricultural fairs provide one of the last frontiers, and largest stages, for showcasing livestock agriculture to the public. However, public funding, attendance revenue, animal biosecurity, and public health concerns are all aspects worthy of conversation and increased research attention given the interaction between livestock animals and the general public in fair and festival settings. A prominent social media listening and data analytics platform was used to quantify online and social media chatter concerning agricultural fairs during a 27-mo period. A general search for online media referencing agricultural fair keywords was designed; social and online media mentions of agricultural fairs (n = 2,091,350 mentions) were further queried according to their reference to livestock, fair food, or the major agricultural product producing species of dairy and beef cattle (n = 68,900), poultry (n = 39,600), and swine (n = 31,250). Numbers of search results were found to be seasonal and Twitter was the single largest domain for all fair-related results; in contrast, the majority of livestock-related media was generated by news sources rather than from Twitter. On a weekly basis, the percentage of fair livestock mentions with species-specific reference was highly variable ranging from 0% to 86.8% for cattle, 0% to 85.7% for poultry, and 0% to 76.9% for swine. In addition to quantifying total search hits or mentions, the positivity/negativity of the search results was analyzed using natural language processing capabilities. The net sentiment quantified is the total percentage of positive posts minus the percentage of negative posts, which results in a necessarily bounded net sentiment between −100% and +100%. Overall net sentiment associated with mentions of agricultural fairs was positive; the topics garnering the highest positive sentiments were fair food and cattle (both 98% positive). Online discussion pertaining to agricultural fairs and swine was overall positive despite references to swine flu outbreaks. In conclusion, livestock and animal products had positive net sentiment over the time period studied, but there are multiple aspects of agricultural fairs worthy of further investigation and continued vigilance, including zoonotic disease risk and public perceptions of livestock industries.
20. #NoPlant19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Lynn (author)
- Format:
- Online Magazine
- Publication Date:
- 2019-06
- Published:
- United States: Farm Journal
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11048
- Journal Title:
- AgriMarketing
- Notes:
- 1 page, online magazine archive